Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
limited edition
Following the last year’s successful collaboration with a modern visual artist KAWS on a limited-edition label design, Hennessy has teamed up with famed NYC-based artist Futura for a series of new creations such as a new limited edition bottle and a custom pair of Converse Chuck Taylor All Star sneakers that accompanies the bottle.
With this year’s Olympic Games in London and European Soccer Championship in Poland and Ukraine, it is likely that many brands will try to use these events to reinforce their engagement with consumers. Among other things, we could expect the introduction of several limited editions. In particular, Coca-Cola has got a long track record when it comes to linking to the biggest sport events on earth. Some of these limited editions will be a huge success, while others – like Coca Cola’s ‘polar bear cans’ last winter – turned out as failures.