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American kids will get books instead of toys with McDonald’s Happy Meal packs in November

McDonald’s is going to treat U.S. kids with books along with its traditional food in Happy Meal packs from November 1-14. For the literacy-boosting promotion, the fast food giant has self-published four children books featuring cute brand’s characters—no Hamburglar or Ronald McDonald are included. The books will replace traditional toys that usually go together with the Happy Meal boxes.

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Posted on 10/11/201310/14/2013 MarketingSustainability

Prada Has Launched an International Literary Contest

Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.”

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Posted on 05/16/2013 Marketing
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