Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.”
For the project, the celebrated fashion house partnered with Giangiacomo Feltrinelli Editore, a prestigious publishing house with fifty years of experience in the field. Together they will select the best works based on creativity, innovation, thoroughness, depth of inquiry, adherence to the theme of the contest and quality of the Short Story, states Prada in the competition terms.
The contestants are asked send in their stories of 10-20 pages, with approx. 400 words on each, typed in Bodoni –DTC dim. 11 style, in any language they want. The participants are also to warrant that they have the right to submit the Short Story and grant herein to PRADA and Feltrinelli all required licenses. The stories also can’t be used anywhere else during the contest.
The submission period runs through June 18. The winner(s), who will be announced on December 31, will receive a prize of Euro 5,000. The winner’s short story will be revealed as a digital book on Prada’s website and its social networking channels. The brand may also publish and distribute the short story in print formats across PRADA boutiques and Feltrinelli points of sale, with no further compensation to its author.
Prada also notes that it may establish additional awards, so-called thematic prizes, such as “best style” or “best character” or “best broached topic” as part of the contest to support the talents who really deserve it.
The competition is inspired by Prada’s optical eyewear collections. “By using the metaphor of prescription glasses, Prada enters a world made of written words, rather than spoken, thus launching a challenge to explore and enhance the individual interpretation of reality,” says the brand. “Optical eyewear become an opportunity and a tool to investigate diverse creative worlds: a proffered channel and a window on our world, and—why not—on new potential worlds.”