The article is written by Mano Manoharan, Business Consultant to the creative sector, London
The 2012 London Olympics finally over, but the games are not quite finished.
As the Olympic flame went out a new race began. Well more of a scramble really.
London Olympics 2012
The article was first published on SCG London’s site on August 14th, 2012
I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.
Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.