In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics. The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.
Michael Kors
Today, clothing, footwear and accessories brands are expected to contribute not only to the development of fashion culture, but also to making the world a better place through supporting eco-focused and philanthropic projects. Michael Kors is joining this movement (H&M, Ralph Lauren, and many more) by launching a multi-year long-term partnership with the United Nations World Food Programme (WFP), aiming to fight hunger in the world. This partnership come as a follow-up to previous local initiatives by the brand, aimed at eradicating the hunger issue.