Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite.  The second tab on the Punch Top Can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever.  Simply set the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.

New ideas are often sourced from previous approaches. Miller Lite has returned to the old ‘It’s Miller Time’ tagline (now it has a new meaning) to encourage Americans to spend more time with their friends—not only for a beer. While in the previous campaigns under this slogan, which was used by Miller High Life in 1970’s and then returned for Miller Lite from 1997 to 2002, beer was positioned as a reward after hard work, now the focus got shifted to sociability. The new U.S. campaign, which is set to roll across multiple platforms including TV, social media and print, is to help the Miller Lite beer, which is the fourth biggest-selling beer brands in the USA, revive since its overall shipments dropped by 4.3 percent last year, CNBC reports.

Miller Lite is encouraging beer drinkers across the USA to ‘save their summer’ by collecting Taste Points and submitting them for the chance to win epic prizes. The program running from May 1 through July 31 allows legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of daily and weekly, or one of three epic prizes.

MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has created a campaign named “Give a Veteran a Piece of the High Life” focused on collecting the recyclable items in an effort to raise a contribution up to $1 million.