Miller High Life brought a new look to store shelves last month with the debut of new primary and secondary packaging across all bottle and can offerings.
Miller Lite has launched a series of spots to prove that original light beer is not only for ladies, and male consumers should not lose the real reason to drink beer. If they buy it just because it contains less alcohol, they are women. The idea is a bit sexist, but still very funny. The set includes five spots called Panties, Antique, Carry-All, Lower Back Tattoo and Skirt.
Internationally well-known beer brand Miller, distibuted in Russsia by SABMiller Rus, with the help of Talk to me digital agency have come up with a bright promotional idea how to light up dull cold autumn weekdays. They suggest the Russian customer to make ones’ lifes colorful — «Colour your life» is the name of the next BTL campaign.