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Miller High Life Refreshes Packaging Design While Maintaining Brand’s Heritage

Miller High Life brought a new look to store shelves last month with the debut of new primary and secondary packaging across all bottle and can offerings.

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Posted on 06/01/201006/01/2010 News

Miller Lite — Be a Man

Miller Lite has launched a series of spots to prove that original light beer is not only for ladies, and male consumers should not lose the real reason to drink beer. If they buy it just because it contains less alcohol, they are women. The idea is a bit sexist, but still very funny. The set includes five spots called Panties, Antique, Carry-All, Lower Back Tattoo and Skirt.

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Posted on 04/29/201004/29/2010 News

Colour your life with Miller beer

Internationally well-known beer brand Miller, distibuted in Russsia by SABMiller Rus, with the help of Talk to me digital agency have come up with a bright promotional idea how to light up dull cold autumn weekdays. They suggest the Russian customer to make ones’ lifes colorful  — «Colour your life» is the name of the next BTL campaign.

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Posted on 11/10/200911/22/2009 NewsSocial Media

Miller Lite Invented a New Way of Communication with Bartenders

Following the modern high tech trend of an ‘iPhonization’, Miller Lite has lanched its branded app called Beer Time. It simply allows not to waste time waiting for your beer while the bartender can’t serve it quickly.

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Posted on 09/22/200905/03/2013 NewsTechnology

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