Mitsubishi Transforms the Normal City into EVTown and Rolls out a New Ad Campaign Mitsubishi Motors North America, Inc. is to transform Normal, a city in Illinois into EVTown. Based on this experiment and with its all-new 100% eco-friendly electric 2012 Mitsubishi i, the Japanese auto maker creates a new ad campaign. Continue reading →
Brands Tested. Brands Approved. Consumers won’t believe that your product is really good until they see the results of crash tests and, which is much more convincing, participate in them. Most frequently, these experiments are arranged to highlight the possibilities of autos, software or a range of appliances, but such things as lingerie, performance drinks, furniture and men’s courage can get into spotlight as well. Continue reading →
Mitsubishi Outlander Breaks Five Guinness Records Within 24 Hours Some brands win the customer with loud advertising on TV, some prefer Facebook and Twitter, yet some brands choose Guinnes World Records book as the primary media for their new marketing campaign. Mitsubishi Motors North America are proud to announce that Outlander (SUV) and Outlander Sport (CUV) models have become the most awarded family of all-wheel drive vehicles by breaking five Guinness World Records within a 24-hour period. Continue reading →
Mitsubishi Corporation Foundation for the Americas Dedicates $1 Million for Environmental Causes At its annual meeting on November 19, the Board of Directors of the Mitsubishi Corporation Foundation for the Americas (MCFA) approved an aggregate of $1,000,000 in annual support of environmental causes, including both new and continuing grants. Continue reading →
The All-New 2011 Mitsubishi Motors Outlander Sport Is Set to Become the “World’s First Online Test Drive” Starting November 1 and continuing through November 10, Mitsubishi Motors North America, Inc., (MMNA), will host Mitsubishi Live Drive, the World’s First Online Test Drive of an actual vehicle utilizing interactive remote control of the company’s latest automotive creation, the all-new 2011 Outlander Sport. Continue reading →
Mitsubishi Electric Introduces “Eco Changes” Statement Outside Japan Mitsubishi Electric Corporation announced that from July 2010 it will roll out its environmental statement, “Eco Changes—for a greener tomorrow,” in markets outside Japan to communicate the company’s management stance on a variety of environmental initiatives. Continue reading →