Consumers won’t believe that your product is really good until they see the results of crash tests and, which is much more convincing, participate in them. Most frequently, these experiments are arranged to highlight the possibilities of autos, software or a range of appliances, but such things as lingerie, performance drinks, furniture and men’s courage can get into spotlight as well.

Some brands win the customer with loud advertising on TV, some prefer Facebook and Twitter, yet some brands choose Guinnes World Records book as the primary media for their new marketing campaign.

Mitsubishi Motors North America are proud to announce that Outlander (SUV) and Outlander Sport (CUV) models have become the most awarded family of all-wheel drive vehicles by breaking five Guinness World Records within a 24-hour period.

Starting November 1 and continuing through November 10, Mitsubishi Motors North America, Inc., (MMNA), will host Mitsubishi Live Drive, the World’s First Online Test Drive of an actual vehicle utilizing interactive remote control of the company’s latest automotive creation, the all-new 2011 Outlander Sport.