Nokia unveiled its plans on collaboration with Vision+, an independently-run investment fund, focused on financing innovative products.
mobile phones
Sony Ericsson teamed up with McCann Erickson, Munich to develop a campaign, which is centered on and inspired by the urban environment. The marketing project dubbed Challenge was designed to promote the Xperia handsets by showing what people can do with the devices’ screens. The brand has launched several absolutely stunning vignettes, ‘challenges,’ revolving around using the smartphones in urban environment, and launched the interactive Challenge the City game in a dedicated hub on its official page.
From the tiniest to the biggest. Nokia, which last year presented an awesome stop-motion set ‘Dot,’ the world’s smallest character animation, recently has released a new story dubbed ‘Gulp,’ the world’s largest stop-motion animation video. Both of the spots were filmed with N8 phones with 12-megapixel cameras to prove that these mobile devices are just perfect for creating artwork, not just communicating with people on one’s contact list.