Nokia has unveiled its 2011 Sustainability Report, which shares with publicity the facts about Nokia’s relation to the ethical, socio-economic and environmental areas. Last fall, the company was listed as #14 brand in the 2011 Top100 Global Brands List.
Sony Corporation (‘Sony’) announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (‘Ericsson’) 50% stake in Sony Ericsson Mobile Communications AB (‘Sony Ericsson’) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.
With a heritage of producing handsets that combine the best in style and substance, Prada and LG unveiled the partnership’s latest must-have smartphone, the Prada phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies. The Prada phone by LG 3.0 combines Prada’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.
Saatchi & Saatchi created a multi-city, multi-media spectacular for the next installment in Deutsche Telekom‘s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets on November 17 starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey. Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.
IBM Research has joined forces with EKZ, the electricity utility provider of the Canton of Zurich in Switzerland to implement a new pilot project that will allow consumers to conveniently charge electric vehicles and monitor their energy costs, using mobile devices. The web app will also help utility providers better manage power grid loads during peak charging times.