Marks & Spencer has brought together legendary children’s stories in its latest Christmas TV ad starring a roster of celebrities. The commercial with an orchestral soundtrack features Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter who present M&S goods—the apparel, accessories and food—in iconic scenes from Alice in Wonderland, Red Riding Hood, Aladdin and The Wizard of Oz.
Marks & Spencer is celebrating a dozen of Britain’s most influential women and their diverse styles in the new campaign “Leading Ladies of Britain.” The award-winning actress Helen Mirren, singer and songwriter Ellie Goulding, renowned artist Tracey Emin, famous female boxer Nicola Adams, and others got in the spotlight. The new campaign, which supports the launch of the brand’s autumn/winter fashion collection, triumphs the strong personal attitude of each model and inspires women to keep true to their style, respecting their differences rather than trying to diminish them.
The Fresher for Longer campaign, launched in the UK earlier this spring, raises awareness of how packaging can help reduce household food waste. The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.
M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down’s Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.
For modern clothing and footwear brands being sustainable is no less important than providing consumers with fashionable, trendy and stylish items. Most major footwear and apparel brands, from Nike to H&M to name but a few, are doing their part in building a world of eco-friendly clothing—one of the latest projects related to the theme is Sustainable Fashion Lab to be launched in London by Marks & Spencer in partnership with the Centre for Sustainable Fashion at London College of Fashion.