January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as financial data.
M&S
Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients and partners from abroad. A range of brands including Cadbury, BMW, McDonald’s and Coca-Cola have already started the promotional activity, and now the governments also steps in with a new campaign dedicated to the event. On September 21, the UK Prime Minister, David Cameron, announced the GREAT promotion, which is led by the Department for Culture, Media and Sport (DCMS) and aimed at showcasing the best in the country to attract new investors and tourists.
Marks & Spencer has tapped Ryan Reynolds and Rosie Huntington-Whiteley for a series of prints to promote a new Autograph collection, which is due hit stores tomorrow, September 1. The Hollywood A-listers joined the team of models, actresses and actors, who front the M&S ad campaigns—the apparel manufacturer frequently introduces new faces and axes previous celebrity packed promotions with no regrets, like it was in mid-July.