Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.
music
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which never misses an opportunity to get together with younger creatives on various projects or occasions. One of the most energetic PepsiCo’s brands (by nature and style, not by containing caffeine) has teamed up with 19-year old genius of rap Mac Miller, described as “Twitter sensation” by Rolling Stone (now, he’s got over 1,120,000 followers and counting), who released his debut album Blue Slide Park yesterday, November 8. The iconic drink to support the artist’s first headlining US tour (click here to see where it is going to stop), which will be rolling across 32 cities of the country with 35 concerts this fall, produce a range of promotional merchandize to be sold at each of the show and more.
It’s quite a usual thing for brands to release festive or commemorative editions when it comes to some big dates or holidays like the Royal Wedding or Christmas or any other notable occasion. But adidas decided to go further and created a new pack to pay tribute to a song—Run-DMC’s 1986 track My adidas, which has become the anthem of the sneaker brand. To pay tribute to the song about the iconic sneaker, which is celebrating 25th anniversary this year, the brand is releasing DMC x adidas Superstar ‘My adidas’ sneaker, which will cost $150, in just a few days—on 11.11.11 at 11 am PST at Shopadidas.com, adidas Originals Stores, and select adidas accounts.
Avon Products, Inc. has marked the celebration of its 125th anniversary year at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence. Within the event the winners of Avon’s global online singing talent search for women and songwriting competition for women and men, Avon Voices were announced.
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.