Red Bull Music Academy, a world-travelling series of music workshops and festivals, has launched its World Tour. The 10 World Tour stops are Berlin, Cape Town, Detroit, London, Melbourne, New York, Paris, Rome, Sao Paulo and Toronto. The stops feature concerts workshops, art installations, studio sessions and parties in extraordinary locations, taking visitors beyond the beat.
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Google launched a new website for music fans called Magnifier. With this music discovery site featuring hundreds of music, video performances and interviews with artists, Google follows its recent project Music Beta. It’s a service that allows users to upload your personal music collection to the cloud and listen to it on the web or to an Android phone or a tablet.
The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.