Hennessy, the world-renowned cognac brand launched «Blending of Art«, a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign, Hennessy invited a posse of musical talents and visual artists to develop unique designs for its bottles.
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Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck’s Music Inspired Art. The beer brand is mixing good music with visual creativity again, and this time makes it really huge—literally. To promote its new project titled Beck’s Shape Your Music Experience, launched in mid-September, the brand is giving away up to 25 million song downloads on Play.com and commissions artists to create giant billboards in London and Birmingham.
Mazda USA is hitting the road to reach Generation Y consumers, who love indie music and traveling. The brand’s sub-compact model, Mazda2, is sponsoring 32-stop concert tour of Mayer Hawthorne & the County, which is rolling out from October 3 in Fort Lauderdale through November 12 in Los Angeles for audiences of 750-1,500 people. The car and artist’s collaboration (the fist music-themed one for the brand) is backed by a massive digital campaign, which includes the website featuring lots of music and video content, as well as Twitter, YouTube, Flickr and Facebook for spreading the word through online channels.
Drake, Trey Songz, Pitbull and Rihanna signed up for the new ad campaign rolling out by Kodak. The new push, dubbed “So Kodak,” is targeting young consumers and promotes the $200 EasyShare M590 camera, which is designed for social media-savvy consumers as enables them to forward photos to their friends’ emails or profiles on Twitter and Facebook in just three clicks.
The manufacturer of Chunks so adored by new-wave artists and performers, Converse is here again to pay tribute to music by launching a set of new initiatives focused on giving aspiring and acclaimed musicians from around the world a chance to demonstrate their moments of musical greatness to a wide audience. In India the brand is ‘hunting’ for the Original Band to give it a stage, in the U.S. the iconic shoe has launched a project dubbed Converse Rubber Tracks to open a free community-based recording studio in Brooklyn for the bands of different kinds of music ranging from punk to hip-hop to indie pop to rockabilly, and in the UK it is gathering renowned musicians for new creative collaborations.
Levi’s has added another project to the list of its music activities. The most popular of them, Levi’s Pioneer Sessions and Levi’s x The Fader Fort, are now followed by the brand’s collaboration with Urban Outfitters. The new initiative, Secret Generated Series, is made up of two free concerts at top secret locations in Chicago and Boston, slated for late September and early October.
This year, Levi’s launched a series of new projects and creative partnerships revolving around the ‘labour’ theme as part of its campaign dubbed “We Are All Workers,” which was kicked off in early summer. Some of these initiatives—like opening printmaking shops—were new, and some emerged from the previous programs. The annual «Billy Reid Shindig» celebration, which was held in early June in Alabama, belongs to the second category.