The McDonald’s Men of McCafe Search is a new talent search launched in the USA on September 25. Through hosting a series of live events and an e-mail entry time period McDonald’s will determine which five community service-minded males will represent as the official Men of McCafe at the 2011 Essence Music Festival.
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Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.
Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.
In the full swing of its “We Are All Workers” campaign, launched this summer, Levi’s took up its much older initiative, Red for Life, and kicked off a series of concerts for women. The jeanswear brand teamed up with top female performers to launch Divas Rock, a concert tour across South Africa, aimed at raising awareness of HIV/AIDS and helping make positive changes in the communities through non-pressing education.
Google collaborated with indie rock band Arcade Fire’s to develop a wonderful online clip for their new song “We Used to Wait”—being the video of the new generation, it is totally tailored to each of the viewers and engages them to personalize it with just several clicks. The new experience, which is called “The Wilderness Downtown,” was created by writer and director Chris Milk and comes as a new addition to the portfolio of so-called “Chrome Experiments,” a series of projects that are testing JavaScript and showcase the properties of Chrome HTML5-compliant browser.
Avon, one of the most social-oriented global cosmetic companies, is going to launch its music competition on December 1, 2010, and encourages both women and men to get ready for the global castings. The Avon Voices contest is the company’s first-ever global online singing talent search for women, and songwriting competition for women and men.
To kick off the summer fun, Coca-Cola US launched the Behind the Lens Youth Filmmaking Contest, a national online competition empowering 13-19 year-old amateur filmmakers to demonstrate their creativity. Within its Birthday Bash 15, one of the largest R&B and hip hop concerts in the South, Coca-Cola encouraged teens to showcase their filmmaking talents.