AXE launched its “One Night Only” concert series on August 16 with acclaimed rapper T.I., who took the stage for an intimate secret show performing in NYC. Marking T.I.’s highly anticipated return to the stage, the show was filled with surprise appearances from artists B.o.B., Keri Hilson and Swizz Beatz, and T.I. debuted tracks from his soon to be released album, “King Uncaged.”
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Hennessy will bring cities around the U.S. a truly unique experience that blends the world’s best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the five-city, invite-only tour will be co-curated by Grammy Award-winning group, The Roots and multi-faceted artist, producer, singer, and actor Q-Tip. Making stops in Chicago, Miami, Los Angeles, Detroit, and New York City, each show will feature special emcees and musical guests and friends of the curators.
In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
Intel has been a long-time supporter of emerging talents in areas of technology, and this time it decided to turn to music to help aspiring musicians spread their wings. In the middle of this summer, Intel, Cakewalk (the world’s leading developer of products for music creation and recording) and music site OurStage.com teamed up together to launch a new exciting competition for songwriters and music producers.
Jay-Z, who previously collaborated with Absolut, now teams up with Nike to support the brand’s first World Basketball Festival, which will be running August 12-15. The famed rapper was invited to perform at Radio City Music Hall and design limited-edition All Black Everything Air Force Ones pair of sneakers.
Some musicians start their career in the underground, and some of them come to the metro in the twilight of their professional lives. This November, both of them will be given a chance to demonstrate their unique talent at a huge international event arranged by Red Bull and attract the biggest audience they might have ever seen in their life. Some of the best so-called buskers, or subway musicians, from all over the world will head to Red Bull Sounderground—the first International Festival of Underground Station Musicians, hosted in the hot and rhythmic city of São Paulo, Brazil.
Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.