Nestle® Pure Life®, the nation’s leading bottled water brand, announced its new four-year partnership with Keep America Beautiful® (KAB) and national sponsorship of the 2010 Great American Cleanup™. The Nestle Pure Life partnership with KAB will run through 2013.
Nestle
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to create a series of adverts, which would emphasize the positive image of the product, targeted mainly at kids and their moms. The spots are announcing the latest addition to the portfolio of the brand, “Cheerios Crunchers”.
Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.
Nespresso is demonstrating its love for cuisine by its involvement in Madrid Fusión 2010 gastronomy festival (January 26-28) which is a great trade fair for professionals of the culinary world. The chefs for round the globe come to the event and share their experience with the colleagues. Nespresso has invited top chefs to sample Nespresso Grand Cru coffees and match them to an array of delicacies, from sweet to savoury.