The confectionery giant Nestlé and the huge cosmetics manufacturer L’Oréal have combined forces and created sugar-coated pills that iron out wrinkles. The new product, Inneov Fermete, slows down the skin aging with the help of a compound taken from tomatoes.
Nestle
Nestlé is fully ready to celebrate Christmas, and has launched a festive section at its website www.verybestbaking.com to show its loyal consumers that the company has prepared everything to make the holidays sweet and tasty. The site gives visitors lots of tips on how to arrange a great party, decorate the house, entertain your guests, make gorgeous gifts and a mouthwatering dinner.
Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.
Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the 90-ies the brewing coffee-chain won over Nescafé, but now it is following its main rival’s steps and nearly copying its image. The new policy of the green-label brand has risen righteous indignation of the old instant coffee maker, and it launched a website to show consumers the difference.
Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register onto the Nestlé Community Passport, log on with his or her account details and write the most suitable, humorous and somewhat provoking words for the illustrations.
Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.