The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only.
Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.
Nestlé’s milk drink brand Nido is launching an app that motivates kids to adopt simple daily routines like brushing teeth. The application dubbed StimuLearn, launched earlier this summer, is full of features that allow a kid to interact with the app on his or her own and also engages parents into the learning activities.
Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold. This is the first time in the brand’s 75-year history that it develops a cohesive visual approach for every product across all the markets—the updates appear under the “It all starts with a Nescafé” slogan.
KitKat Japan is giving its consumers a great opportunity to enjoy the popular sweet snack and use its packaging as a train ticket. Those who travel by the Sanriku Railway in Japan’s Iwate Prefecture are invited to purchase special packs of KitKat at the price that is less than a cost of a standard ticket and use it as a pass to the train.
Evian is adding a new advertising video to its Baby & Me famous campaign that celebrates a baby in every adult. The new spot features a well-known fictional character, Spider Man, who meets his baby version in the street and starts performing a wild spider mirror dance, full of superman energy. Along with the ad, the water brand launched a whimsical campaign on its social media channels.
Google has named the latest version of its Android mobile operating system (4.4) after the popular chocolate product, Nestlé’s KitKat. With this move, the tech giant continues the longstanding tradition of giving its OS “sweet-tooth” names of popular desserts including Cupcake, Gingerbread, Froyo, Jelly Bean and more. With so many “sugary” iterations, it’s the first time Google uses the name of a particular confectionary brand.