First in Europe, PepsiCo Inc. introduces an ‘innovative’ sugar-free energy cola rich in caffeine—Pepsi Kick—on the Dutch market. Initially launched in Mexico in 2009, the product had been a great success and took 44% share of the local energy drinks market.
new product launch
After testing its Refreshers energy beverages line across the USA, Starbucks Coffee Company finally takes the new product made from green coffee extract (sourced from unroasted 100% arabica beans) and real fruit juice to the international market. From now on, the Very Berry Hibiscus and Cool Lime flavors of Handcrafted Refreshers beverages will be available to consumers in the US and Canada as well as other 15 countries across the globe. Other formats of the new re-energizing drink— lightly carbonated RTD and VIA instant beverages—have also been launched by Starbucks, but their availability depends on the market.
Unilever has joined forces with JDO Brand Design & Innovation to produce a new packaging design for haircare brand, CLEAR, for its launch this month into North America. Clear’s roots began as a local jewel and has now turned into a €1bn global brand within a decade, led by Global Brand Director Francois Renard.