First in Europe, PepsiCo Inc. introduces an ‘innovative’ sugar-free energy cola rich in caffeine—Pepsi Kick—on the Dutch market. Initially launched in Mexico in 2009, the product had been a great success and took 44% share of the local energy drinks market.
After testing its Refreshers energy beverages line across the USA, Starbucks Coffee Company finally takes the new product made from green coffee extract (sourced from unroasted 100% arabica beans) and real fruit juice to the international market. From now on, the Very Berry Hibiscus and Cool Lime flavors of Handcrafted Refreshers beverages will be available to consumers in the US and Canada as well as other 15 countries across the globe. Other formats of the new re-energizing drink— lightly carbonated RTD and VIA instant beverages—have also been launched by Starbucks, but their availability depends on the market.
Unilever has joined forces with JDO Brand Design & Innovation to produce a new packaging design for haircare brand, CLEAR, for its launch this month into North America. Clear’s roots began as a local jewel and has now turned into a €1bn global brand within a decade, led by Global Brand Director Francois Renard.
The Avon Products company has teamed up with a legendary rock artist, Jon Bon Jovi, to launch ‘Unplugged’ fragrances, new scents for him and her, which are set to arrive in October and November 2012. The sex symbol of the past three decades is the face of the new floral fragrances, which embody the passion, soulfulness and intensity of the two sexes by highlighting the most sensitive sides of these two universes.
Gap’s Banana Republic has teamed up with Condé Nast Publications’ Bon Appétit as well as with the online restaurant reservation service OpenTable to launch a new summer apparel collection. The promotion called Desk to Dinner is slated to begin next week and will encompass print ads, direct mail, e-mail, digital content and social media including an Open Table blog, Dining Check.