Converse goes on celebrating UK rock and dance music by popularizing it across the world. Recently, the brand presented two short documentaries covering the dance music tour, ‘Live from London,’ which was arranged by the shoe brand and the Fader across the US last fall. The videos showcase producer Jamie xx, the key figure of the project, as well as “one of the premier purveyors of dubstep” Fantastic Mr. Fox sharing their thoughts on music.
Nike
Intertwitter Race is the title of a one of a kind online campaign developed by Nike in collaboration with BBDO Argentina and +Castro dedicated to Buenos Aires Nike 10k—a marathon that was held in Buenos Aires. This online application that united the online and real-life races was designed to compare and visualize the number of literal ‘followers’ a racer had in course of the actual Nike 10K (based on their timing results) to the number of Twitter followers of the race participants.
Converse, the footwear brands which supports aspiring musicians and saves rock-clubs, is also well-known for its successful collaborations with designers and artists. To broaden its portfolio of prints and styles, this time the label teamed up with one of the world’s iconic companies in the textile and clothing design business, the Helsinki-based Marimekko Corporation founded back in 1951, to develop a «women’s focused» Spring 2011 collection for Converse’s fans. The line, which launched in February 2011, features classic vibrant Marimekko’s patterns on the iconic shoes of the brand.
The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.