Nike is sure that destruction underlies creation. The iconic sportswear brand has launched a new movement “Destroy To Create” to pay tribute to people who break the old to build the new. The campaign’s seems a bit gritty, still it conveys good messages and features people who managed to introduce their unprecedented visions, somewhat contradicting to previously adopted principles, to the world—and be heard.
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Converse Inc. announced the launch of its first specialty retail store in Manhattan, opening just weeks after the company’s launch of their first-ever specialty retail store in the Newbury Street neighborhood of Boston. The new SoHo store located at 560 Broadway and Prince Streets will first welcome consumers on November 26.
Converse is going on celebrating aspiring indie bands, which want to make it really huge on the national stage. The brand, known for its dedication to youth and music, has launched its third annual “Get Out of the Garage” contest in collaboration with Journeys, a U.S. retailer for teen footwear and accessories. The submission period closes today, November 12, and Monday they the voting kicks off.
Nike is paying tribute to the legendary American track-and-field team, Athletics West, by releasing an interactive graphic story on its website. The sportswear brand commissioned San Francisco-based agency AKQA to develop the visual part of the vibrant project, which is now hosted on the Nike’s homepage.
Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example. Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.
This fall, Nike hit the world with a range of projects focused on probably the most popular kind of urban sports—running. The methods of raising jogging awareness among the public were different—from creating a new collection of sportswear in collaboration with Japanese designer Jun Takahashi and re-launching Nike GRID to opening the Nike Lunar installation dedicated to the history of running, which can be explored through the collection of the running shoes, at the London-based venue. To reach people in Spain, Nike decided to use vibrant street stickers, which promote the idea of active lifestyle.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger Woods listening to his late father’s reproaches because of the golf star’s adultery affair, and now it presents the new LeBron James advert, in which the athlete asks people to tell him what to do.