Ahead of its World Basketball Festival to be held in NYC on August 12-15, Nike Sportswear is paying tribute to the five boroughs of New York by releasing a line of its Nike Air Force 1 Boroughs Low Supremes designed by DJ Clark Kent, and arranging a series of events under its 1LOVE campaign, dedicated to the Big Apple and street sport.
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Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.
Wieden + Kennedy, Portland and Nike are continuing the last year’s Chalkbot campaign, which won Grand Prix Cyber Lion at Cannes International Advertising Festival 2010. The simple but lovely movement was started in support of Lance Armstrong’s Live Strong Foundation, which helps fight against cancer.
Nike is here again to amaze and impress with its new art-shoes. The new super limited edition comes out as a collaboration of Jason Murphy, Art Director at Nike, and Hydro74 (M. Smith), an Orlando-based designer. The great shoes were developed specially for LaDainian Tomlinson, a famous American football running back, who plays for the New York Jets (NFL).
This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.
Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.