To continue the promotion of its crossover models, Nissan has launched a new phase of the marketing campaign, highlighting the perfect match of the city environment and the vehicle. The promotion was started back in 2007, and since that time the brand together with advertising agencies has released a number of commercials (including the famous jumping bowling balls) and integrated projects to prove that this auto is just perfect for megalopolises.
Nissan
Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.
Nissan has partnered with Lonely Planet to create a micro-website for promotion of its new Qashqai crossover vehicle. The auto manufacturer created a virtual place where they can learn more about points of interested in the major cities of the country, Cardiff, London, Liverpool, Belfast and Glasgow.