Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched. The car manufacturer is the first to bring this outstanding invention to life, and it wanted to promote it with the “a simple, unassuming yet disruptive” communication piece.

Nissan is kicking off a new pan-European campaign under the “Urban Thrill Rides” tagline to promote the city car, a new Nissan Juke n-tec, available in European showrooms from March. The effort, developed by TBWAG1, writes a new charter in the “urban” narration, started by the brand years ago. It reveals the car’s adventurous personality and demonstrates how easily it integrates into the megalopolises’ life, ruled by high speed. The “Urban Thrill Rides” push is launching across more than 20 European countries starting April.