The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.
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Nokia is set to further research graphene, the recently discovered world’s most durable, thinnest and lightest material ever, and find revolutionary ways to boost the technologies and improve life across the globe. The corporation is one of the members of the Graphene Flagship Consortium, which includes 74 partners from the industrial and academic sectors—the group was chosen by the European Union for the Future and Emerging Technologies (FET) program, which will be allocated 1 billion euros to be spent on researches over the next 10 years.
Nokia embraces one of the latest achievements of modern technology, 3D printing, to enable its fans to create Nokia Lumia 820 custom phone cases by themselves at home. Of course, this offer is available only to those who already have 3D printers. The project was described by Community & Developer Marketing Manager John Kneeland on the company’s Conversations blog.
Nokia joins Samsung in attacking Apple’s iPhone5 model. Two weeks after the S-brand released its video mocking the latest product from Apple’s portfolio and poking fun at iPhone-addicts, the Finnish mobile phones manufacturer launched a less ironic video, which focuses on colour. While Samsung video is referring to the technical characteristics of the Galaxy and iPhone devices, Nokia highlights the colour options available with its new Lumia 920 and the dull colour palette of the new iPhone.
To spread the word about its partnership with Warner Bros. Pictures to promote The Dark Knight Rises, Nokia has launched Film Week at Nokia Connects hub, celebrating world’s classics and latest movies. Nokia has kicked off a competition, #NokiaFilmChallenge, which encourages Nokia fans to turn into their favourite movie characters.
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.