Samsung Electronics Co. Ltd., a market leader in consumer electronics and the Worldwide Olympic Partner for Wireless Communications Equipment, on May 3 announced an exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will begin his ambassador role with immediate effect and will play a key part in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner. The collaboration will start with appearances in multi-platform adverts and public relations campaigns, covering various elements of Samsung’s London 2012 marketing programme.

Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.

Procter & Gamble and the International Olympic Committee announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games. The company also announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes and confirmed its commitment to continue the sponsoring programs launched for the Olympic Games this winter.