The McDonald’s fast food chain made a cute to all Russian athletes at Olympic Winter Games by creating a “matryoshka” box. The idea of traditional Russian dolls, which decrease in size and are placed one inside the other, inspired the Cossette Advertising Agency, and the group designed the Mac version of the popular set.
Coca-Cola, оne of the official sponsors of the Olympic Games, has launched a pack of collector Vancouver 2010 Olympic cans. Two years before, in 2008, the company presented five cans with different design, but this winter the set has only four of them, and they seem to be rather similar. Still, they have everything related to the event: Olympic Rings Worldwide Partner logo on the left side of the main design and silhouettes of athletes.
Coca-Cola, one of the major sponsors of the Vancouver Olympic Games, which start on February 12, will make its presentсе at the sport event completely “green”. The giant producer of soft drinks will introduce bottles made from 30% plant-based materials, equip its outlets with furniture made from pine-beetle-salvaged wood and have the beverages delivered by hybrid vehicles and electric cart.
Coca-Cola is tapping into the joy and inspiration of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program in the U.S. The campaign is anchored by a group of high-profile U.S. Olympians, known as the Coca-Cola «Six Pack» of athletes, limited edition Olympic Games-themed packaging, media and digital experiences.
Today, on October 30th the Vancouver 2010 Olympic Torch Relay will begin in Victoria, BC and race its way through Canada. For over three months, 12000 touchbearers will carry the Olympic Flame on its 45 000 km journey through over 1000 Canadian communities. Coca-Cola’s team of 20 entusiasts will also be represented among other honored touchbearers.