To further capitalize on its success in Latin America, the world’s largest brewer AB InBev has launched a new Stella Artois Noir in a segment of black premium beers in Argentina.
package design
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).
Marc Jacobs replaces Jean Paul Gaultier as the creative director of Diet Coke for 2013. The brand, which celebrates its 30th anniversary in Europe this year, has tapped the fashion designer to design the new packaging (“whimsical, feminine” as he confessed to WWD) for the diet version of the legendary drink and to handle the creative part of the brand’s promotions in 2013.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.