SiebertHead has created the primary and secondary graphic design as well as POS materials for Efes’ non-alcoholic beer Efes Zero for the export markets of the Middle East & North African countries.
package design
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
The phrase ‘value for money’ has very much become a buzzword in recent years as economies across the world continue on their rollercoaster journeys. However, is it really a saying that is often heard in agency land?
With this year’s Olympic Games in London and European Soccer Championship in Poland and Ukraine, it is likely that many brands will try to use these events to reinforce their engagement with consumers. Among other things, we could expect the introduction of several limited editions. In particular, Coca-Cola has got a long track record when it comes to linking to the biggest sport events on earth. Some of these limited editions will be a huge success, while others – like Coca Cola’s ‘polar bear cans’ last winter – turned out as failures.