Hesperia, the leading brand of eco-friendly ‘Home & Garden’ products owned by the Invivo-Néodis Group and sold through specialized stores, has entrusted The Brand Union Paris with the design of its brand identity and the creation of its packaging range.
package design
illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.
On March 14, Avery Dennison’s Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.