SiebertHead, the London and Warsaw based brand and packaging design consultancy, has designed new PET bottle structures for PepsiCo Tropicana’s launch this month of the new ‘Still Lemonade’ drinks product range.

The 900 ml and 300 ml PET bottles were structurally designed by SiebertHead to have a distinctive Tropicana brand ownable shape. Create good size impression, give clear standout and recognition in a cluttered chilled drink cabinet and provide excellent ease of use for consumers.

Importantly, the bottles had to meet strict PepsiCo cost efficiency and technical production standards.

The drinks are the first-ever range of still lemonades to be made from 100% fruit juice with no added sugar and the two bottle sizes allow family table top usage and handy ‘on the go’ impulse purchase.

Asit Modha, PepsiCo International, Packaging Development Manager, says, “SiebertHead have successfully designed a range of innovative PET bottle structures that are consumer compelling and ‘designed for manufacture’ within our tight production specifications.”