On March 14, Avery Dennison’s Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.
The new center incorporates into one location a state-of-the-art design workshop and a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions—from inception to the retail sales floor. Complete with its own demonstration apparel brand, UNITI™, the center will primarily serve Avery Dennison’s European customers in the global apparel and footwear industry.
Shawn Neville, Avery Dennison group vice president, Retail Branding and Information Solutions, and Dr. Klaus Walterscheid, Lord Mayor of Sprockhoevel, today open the company’s Customer Design and Innovation Center in Sprockhoevel
“This center gives Avery Dennison a strong platform to partner with customers and help them elevate their brands at retail and accelerate performance at all points along the complex global supply chain,’’ said Shawn Neville, group vice president of RBIS. “In the fast-paced, ever-changing global apparel market, speed, flexibility, creativity, and collaboration are keys to success, and the primary goal of our center is to support leading apparel retailers and brands.’’
Avery Dennison RBIS, which generated $1.5 billion in net sales in 2010, is the global leader in apparel and footwear labeling, packaging, price ticketing, brand protection and RFID-enabled inventory solutions. Expanding what’s possible on the exterior of the garment, the company unveiled its breakthrough high-definition graphics transfer process, which can produce engaging graphics with exceptional depth, special effects and texture, and deliver them with globally consistent quality.
An Avery Dennison(TM) Greenprint assessment of socks and hosiery packaging reveals the reduced impact of using a sustainable belly band rather than a traditional polybag
Avery Dennison is also providing new sustainable packaging solutions for apparel, footwear and accessories. The company announced the launch of Avery Dennison™ Greenprint, a blueprint for retail apparel customers to better understand the environmental consequences of their branding and packaging materials decision-making. The diagnostic tool, which is based on Life Cycle Analysis methodology, translates complex data into a user-friendly snapshot of six impact categories, including greenhouse gases, energy usage and solid waste, and quantifies the benefits of switching to more sustainable materials.
New high-definition heat transfer graphics from Avery Dennison Retail Branding and Information Solutions appear woven but are in fact digitally printed
Within its simulated global supply chain at the new center, Avery Dennison is also showcasing its RFID-enabled inventory productivity and loss-prevention solutions from manufacturing through to consumer purchase at retail.