London-based Studio Conran has created the identity, branding and packaging for new independent food company Petit Pois. The company’s cakes, which are the brain-child of dynamic duo Ashley Maddox and Harry Eastwood, are made using vegetables instead of butter and some of the sugar. The product will launch in Selfridges Food Halls on March 15, 2011.
package design
International Design Consultancy P&W have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.
PepsiCo is extending the Snack a Jacks range with its most significant launch for the brand in recent years. The new product is rolling out now in Sainsbury’s with other major grocers soon to follow. Bloom, a PepsiCo rostered agency, was appointed without pitch, in 2010 following the agency’s successful re-design of the core Snack a Jacks range in 2008. Bloom worked with the Snack a Jacks team from the early stages to launch, defining the brand relationship, its identity and brand language.
Stabburet, the Norwegian food business is launching a new range of frozen pasta meals under its popular Originale brand name. The launch extends the existing Originale range of frozen pizzas and includes Originale Tagliatelle Bolognese, Originale Tagliatelle Prosciutto, Originale Penne Mozzarella and Originale Penne Pikante. International design agency LFH has created the category-busting design to encourage a new generation into the ready meal market.
The Lee brand is modelling itself after another celebrated jeanswear manufacturer, Levi’s, by introducing its own solution on how to be eco-conscious. While Levi’s is doing a bigger job by launching its Water<Less clothing and asking public to develop their own ideas on how to make drying more eco-friendly, Lee is trying contributing to the cause by encouraging its fans to re-use—packaging, not pants. The brand offers its consumers the ‘Never Wasted’ shopping bag, which can ‘reincarnate’ into a number of nice things after being used as a container for taking the purchases home.