Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.
package design
Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.
In April, Stuart Chapman, the Associate Director of the design research agency The Big Picture, spoke at the inaugural Popsop Practicum event in Moscow about the role of research, specific methodologies and how design research is different from all other types of research. Back then, we made this interview with Stuart for the Russian journal Wtpack.ru. Now we publish it in English here.
In April 2014, ahead of the Popsop training event in Moscow, we collected some rather controversial perspectives on the design business, popular in the Russian marketing circles. We kindly asked Jonathan Ford, one of the honoured speakers at our inaugural event, to comment on each of these stereotypes. Here we publish his interesting thoughts.
Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.