Starbucks is re-launching the Tribute Blend that was originally crafted back in 2011 to celebrate the brand’s 40th birthday. Starting March 4, the special blend now becomes broadly available in a new beautifully designed bags that feature a range of elements symbolizing the brand’s philosophy and its history milestones.
package design
Brand design consultancy Elmwood has revealed an exciting new identity for the men’s grooming AXE/Lynx range, while another well-known design and innovation company Seymourpowell has designed the bottle for it, “Icon2.” The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design. The designers were approached with a task to communicate the humour, sexual attraction and masculinity AXE’s ethos using a playful, eye-catching and visual language.
Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.
For this year’s festive season, the body care label Aesop has released a range of gift kits that visually pay tribute to non-festive design. In 2013, the Australian brand got inspired by the Italian Futurist movement of the early XX century, rendering the crisp, clean and bold visual aesthetics of the avant-garde artistic phenomenon.