The article is written by Darren Foley, Managing Director at Pearlfisher, London

This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.

The Design Business Association, the UK organization that measures and rates the effectiveness of design in a range of categories by using commercial data to evaluate the success, announced the winners of its annual Design Effectiveness Awards, which included projects by leading design agencies. The ceremony, which was held in London on February 16, brought together 450 industry leaders, who received 62 gold, silver and bronze trophies, awarded by the association this year in 12 categories.