Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote all kinds of labels during the game. PepsiCo, one of the biggest advertisers of the event, announced yesterday, October 16, that it tapped international pop diva and 16-time Grammy-Award winner Beyoncé to perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on CBS on February 3, 2013. The game and the music act will be broadcast internationally.
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Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
Pepsi has revealed two new Pepsi NEXT flavours inspired by summer, which will be available this season only. The new additions to the portfolio of the low-cal drink with real cola taste and 60 percent less sugar, Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango, were presented by actor William Levy, who was named the sexiest man of 2011 by People en Español, who is a longtime fan of cola and summer. The flavours are true representation of the most adventurous season of the year—Paradise Mango has a tropical twist, while Cherry Vanilla is a mix of traditional tastes served in a new chick way.
Pepsi is kicking off the summer by asking fans to bring their soccer skills to the Pepsi Clasico de Calle street soccer tournament. California soccer fans can log on to miPepsi.com through July 14 to register for a chance to become one of five players on the 2012 Pepsi Calle All Stars team. The Pepsi Clasico de Calle is being hosted by five cities including: Bakersfield, Fresno, Los Angeles, San Diego and San Jose.
Pepsi Japan, which has a lot of shocking and weird varieties in its portfolio, including Strawberry & Milk, Ice Cucumber and Baobab, has unveiled another revolutionary seasonal variety. Now, the iconic carbonated drink brand is inviting its loyal fans to try a new variety with the salted watermelon flavour. The new drink, which pays tribute to the traditional Japanese summertime treat, will hit the local market on July 24.