PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed fountain dispensing systems in the food serving outlets in some regions of the U.S. from summer.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game, that incorporates the energy of youth culture, sports and cultural diversity. For this music project, “the largest music, film and football collaboration in the brand’s history” the legendary soda label has tapped a pool of original and unique—popular and emerging—artists from all across the globe. These 11 tracks will also be used as soundtracks and a source of inspiration for the upcoming short films by acclaimed directors.
Pepsi is revealing its “white, blue and red color” ethos in a capsule fashion collection that is set to appear on May 21 at 15 select Bloomingdale’s shopping venues and online stores. For this project, launched as part of the “Live for Now” campaign, the legendary soda brand has collaborated with a team of fashion and technology brands that include Del Toro, Original Penguin by Munsingwear, Bang & Olufsen, Shut, Gents, and Goodlife.
Pepsi is premiering the interactive centerpiece of its World Cup campaign, an ad “Now Is What You Make It.” The spot that is launchig in nearly 100 markets is starring a pool of football stars and capturing the powerful vibe of Brazilian culture. Within the video, there’s a range of blue markers embedded to trigger some users’ actions, making the ad breathe and live.
Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday. The “Mini Hollywood” ad, promoting the smaller version of the soda’s can, communicates the message that even the tiniest amounts (like the smaller can or a quote) can retain the full power of the original product.
Pepsi UK is adding a bit more adrenaline to its non-energetic drink Pepsi Max with its new online effort, The Unbelievable Channel, that is rolling out on YouTube. The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy. The online channel will feature numerous videos documenting unbelievable feats and experiences delivered by Pepsi Max and the ad agency AMV BBDO.