PepsiCo is extending the Snack a Jacks range with its most significant launch for the brand in recent years. The new product is rolling out now in Sainsbury’s with other major grocers soon to follow. Bloom, a PepsiCo rostered agency, was appointed without pitch, in 2010 following the agency’s successful re-design of the core Snack a Jacks range in 2008. Bloom worked with the Snack a Jacks team from the early stages to launch, defining the brand relationship, its identity and brand language.
PepsiCo
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country, and now it wants to fund twice as many great ideas.
7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.
Frito-Lay North America’s Lay’s and Doritos launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The overall winner of the creative competition will be chosen in part by consumer voting.