Pepsi Max is offering new ways to rid of those who don’t let you enjoy a can of your favourite soda. The fizzy drink brand released a series of tongue-in-cheek spots, featuring guys who just want to escape from the imperfect reality (in which they got to do unpleasant things like having dinner with a girl-friend’s parents, shopping with her or having a tough conversation with a boss) and spend some time with buddies.
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Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.
It’s a jungle out there. And to tame it, ‘Gossip Girl’ actress Jessica Szohr sheds her inhibitions—and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.