Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.
PepsiCo
PepsiCo Unveils Global Plans to Revolutionize Farming with New i-crop ‘Precision-Farming’ Technology
PepsiCo announced plans to roll-out its new i-crop farming technology on a global basis. The web-based tool, which was developed by PepsiCo in conjunction with Cambridge University, United Kingdom, is a crop management system that will enable PepsiCo’s farmers around the world to monitor, manage and reduce their water use and carbon emissions, while also maximizing potential yield and quality.
Frito-Lay is continuing its global campaign focused on promoting the fact of its Lay’s chips’ naturalness. This summer, residents of San Francisco could see a first-of-its-kind handcrafted billboard, which had been carved for 10 days in the open air on one of the city’s streets. Now, the Canadian division of the company has launched a print & TV campaign on the same theme to introduce consumers to real farmers, who supply potatoes for the brand.
Doritos Australia has eventually named the winner of its “Doritos Make an Ad, Make a Fortune” national contest, which started in May. For the second consecutive year, the brand in cooperation with the Sydney-based Clemenger BBDO agency was encouraging creative minds from all across the country to enter the competition and become rich by creating a funny 29-second ad about Doritos. This year’s winner, 21-year old Alex George, managed to win the heart of the judges and voters with his ‘Tasmanian’ commercial and received $30 as the prize for sharing a piece of his creativity with Australia.