Frito-Lay is continuing its global campaign focused on promoting the fact of its Lay’s chips’ naturalness. This summer, residents of San Francisco could see a first-of-its-kind handcrafted billboard, which had been carved for 10 days in the open air on one of the city’s streets. Now, the Canadian division of the company has launched a print & TV campaign on the same theme to introduce consumers to real farmers, who supply potatoes for the brand.

Image Courtesy: www.marketingmag.ca

The two 30-second spots, created by the BBDO Toronto agency, feature two families from different parts of the country (Alberta and Ontario)—the Nakashima brothers and the three generations of the Murphy, who in a very warm and engaging way explain what it takes to make great crunchy chips from great potatoes—in the end of every advert, they taste the product once again to make sure it tastes really good.

40 farms across Canada supply Frito Lay with high quality potatoes to produce the chips, and the brand ncouraged each of the owners to take part in the campaign—those, who agreed to be featured, were given cameras to record their stories. The company’s representatives and the creative team from the agency selected two most interesting ones. They also invited some other farmers to participate in the photo session for point-of-purchase materials.

«It became apparent that product quality was important and that we had a really great story to tell in terms of the pride that our farmers bring to the product and production process,» stated Andrew Sutherland, Frito-Lay’s marketing director for core brands.

Watch the spots along with the behind-the-scenes video here.