PepsiCo is going to introduce great changes into its promotional movement. The company is pushing its brands online and is relaunching its UK website in April. In summer the giant will invite the consumers of its soft-drink products to show their “wild side”.
PepsiCo
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.
Starting on February 1 America can cast their votes at Pepsi‘s www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.