The marketing campaign of much-anticipated «God of War III» Sony PlayStation’s game has launched its marketing campaign, being strongly supported by 7-Eleven convenience stores and Mtn Dew soft drinks. The Greek mythology-based action game will be launched only on March 16, but staring from yesterday gamers can enjoy the blackberry-and-lime-flavored Kratos Fury Slurpee drink made exclusively for the release.
The buyer will get one of four different «God of War» emblazoned artwork cups. The cups (as well as Mountain Dew two-liter and 20-ounce bottles) have a code, which provides an access to a wide range of theme-related content on the website. The earned points are to open the doors to behind-the-scenes video of how the game was developed, wallpapers for PCs and various virtual items that provide with armor that can be used in the game. The codes are to be entered at slurpee.com.
«7-Eleven’s core target is the 18- to 34-year-old male who is right in the sweet spot for this game. It’s a great alternative marketing opportunity to reach that gamer,” mentioned Ginger Kraus, senior director-marketing alliances, Sony Computer Entertainment America.
The huge promotional campaign will be launched primarily in March, and now the consumers are witnessing only the first steps. The Kratos Slurpee promotion will also appear on TV, its promotional logo will appear on Mountain Dew spots aired during the Winter Dew Tour and it will be featured in the social-community promotion on Facebook. The campaign was developed by the Deutsch agency from Los Angeles.