Mountain Dew pays tribute to one of the iconic franchises in the cinema world, the Batman films, and celebrates the arrival of the latest (and the last) installment in the Dark Knight trilogy with a digital twist. Ahead of the premiere of The Dark Knight Rises in the USA, slated for July 20, the soft drinks brand launched a dedicated community DEWGothamCity.com, which features exclusive and never-before-seen Dark Knight content, which shreds light on the events which happened within eight years between the trilogy’s second and third films.
PepsiCo
Pepsi is kicking off the summer by asking fans to bring their soccer skills to the Pepsi Clasico de Calle street soccer tournament. California soccer fans can log on to miPepsi.com through July 14 to register for a chance to become one of five players on the 2012 Pepsi Calle All Stars team. The Pepsi Clasico de Calle is being hosted by five cities including: Bakersfield, Fresno, Los Angeles, San Diego and San Jose.
Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.